An Introduction to Rhetorical Communication by James C Mccroskey

Author:James C Mccroskey [Mccroskey, James C]
Language: eng
Format: azw3
ISBN: 9781317347170
Publisher: Taylor and Francis
Published: 2015-11-18T16:00:00+00:00

Part

III

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Message Preparation and Presentation

9

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Message Preparation: Preliminary Considerations

The first two sections of this book were devoted to presenting material necessary for an understanding of the rhetorical communication process. We have considered the nature of rhetorical communication and how it is different from other forms of communication. We have looked at the nature of receivers, the importance of ethos and nonverbal messages, and the nature of persuasive argument. Information in Parts I and II was presented with the firm belief that a thorough understanding of the rhetorical communication process is necessary for the individual who wishes to be an effective rhetorical communicator. The following chapters are devoted to the application of the theories developed in the preceding section to the practical matter of preparing messages and presenting those messages to an audience. This section is concerned with rhetorical communication in a one-to-many context, such as public-speaking and editorial-writing situations.

The model of the rhetorical communication process (Figure 2.3) in Chapter 2 made a distinction between the elements that occur prior to the inception of that process and those that are involved in the encoding process, the first phase of rhetorical communication. The present chapter concerns the things that the source must consider prior to the inception of the encoding process.

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